Favourite Marketing Campaigns: Not Your Average Boot Camp

Client: Ukrainian Shumka Dancers, Shumka School of Dance

Designer: Helen Adhikari

Applications: Print materials including posters, pull up banners and postcards; digital ads; social media & website images

Why we love it: A collective “wow” was heard in the BLP office when this design popped up in our inboxes. We love the modern take on Shumka’s iconic red boots, while giving a nod to past SSD Camp campaigns using colour and text. The boots and tagline were used alongside additional camp information on larger print pieces, and held their own on digital and smaller print ads. How can you NOT want to dance when you see this?